ABOUT US
MANIFESTO
We believe in uplifting creativity.
Ideas which lift-up the spirit and elevate the senses.
Inspirational marketing that really engages, that entertains, delights, enlightens and empowers.
In communications which touch the heart, soul, body and mind.
In creativity that elevates brands and causes to a higher plane.
We believe in work which reflects and appeals to higher human values.
Work that has a positive impact on people’s lives and as a result, a positive impact on brand affinity & brand value.
It’s time for a more positive & uplifting stance.
UP believes we are here for good, to share, to contribute, to shake things up and move on up.
VALUES
DELIVER
VALUE
We believe ethics and values are now the main drivers of sustainable 21st Century business. A customer’s personal and community values inform their purchasing decisions and opinions.
Organisations need to be corporate citizens, the types of companies that inspire a consumer to choose them over a competitor, whose ideals and ways of doing business are good for humanity and the planet, that connect in a personal way with people just like us.
OUR BELIEFS
Uplifting Creativity is the pursuit of work that does good for people, causes, communities and customers, thereby giving them and clients brand value a sustained uplift. It’s work based our core beliefs;
Uplifting Creativity
Brands must be beneficial to people and their lives. Creativity must champion those benefits, to give them the widest awareness, to drive brand love, loyalty and sales, rewarding brands that stand for something positive, useful and joyful.
RighteouS
BRAVERY
Work is nothing unless it cuts through, excites and divides opinion. It must be rooted in clear strategy and carried through fully. It must also be brave in charting a new way, in doing good, for this is the language of today's consumer and the spirit of leadership.
Transparent Authenticity
Marketing has been responsible for many dirty tricks to whitewash unethical corporate behaviour. For 21st century trust and real brand love, businesses, brands and their marketing must be open to scrutiny and do no harm. When you're truly a great brand you have nothing to hide.
UPLIFTING
FOR
PEOPLE
We increasingly specialise in programs that help clients gain brand value from providing uplifting services that are beneficial and put a smile on customers faces.
UPLIFTING FOR BUSINESS & BRANDS
We work on business and brand strategy, Corporate Social Responsibility programs and communication campaigns that lift the spirit and the soul, gives access and opportunity, provides fun and excites people’s positive passions. We believe this turns into better long-term brand value.
UPLIFTING FOR CAUSES & COMMUNITIES
Humans are social animals and life’s better when it’s shared. We support causes, communities, charities and governments with projects that change behavior and make life more rewarding together and for all.
SUSTAINABLE FOR BETTER BUSINESS
Where possible we will align projects and outcomes to the United Nations Sustainable Development Goals.
We’re the only advertising, branding and communications agency in the UAE’s sustainability directory Goumbook.
We will minimise and can off-set the impact of your marketing activity.
ETHICAL FOR BETTER BUSINESS
UP is committed to being an ethical, transparent, open-book business. We are good corporate citizens and act fairly and with integrity for mutual benefit.
We ask the same of our clients, staff, suppliers and partners.
We believe clients get the best work from partners where working relations are positive and rewarding, based on fair timelines, budgets and working conditions.
CLIENTS
OUR TEAM
UP runs an outsource model, to be cost effective for clients in these times when every penny counts.
We work with a roster of experts skilled in a client’s particular sector, language and type of marketing requirement to maximise value at every point.
Christopher Hunt, Co-Founder & Creative Director has won the industry’s biggest awards for campaigns that have touched the souls of over a billion people.
Nick Moore, Co-Founder & Strategy Director has worked in-house for companies, in government and in agencies across the UK and UAE, delivering brand and integrated marketing strategies for over 25 years.
