UP developed and managed all marketing strategy, messaging, communications,
content and branding for this Oil and Gas R&D innovation event for ADNOC with
event partners Custard & Brave PR.
The integrated marketing activities delivered:
– 3,500 registrations in 34 countries
– 3.5x registrations vs expectations & 75% higher than target
– 537 R&D Project Proposals, innovative ideas & conference abstracts from
41 countries and 184 organisations
– 850k total targeted reach on Facebook from a low promoted post spend & organic sharing
UP proved that highly targeted social promoted posts and content can drive real results,
enabling a new event to achieve results comparable or exceeding those of established
long-standing global events with big budgets.