Sepsis affects 50m people and kills 11 million people per year. It’s a key factor behind Covid-19 deaths and so UP were brought in to enhance the ApoGlyx brand and communications, to attract more investors, so the company can speed their world-first treatments to market. The logo draws the eye to the drugs action of a block of cell’s aquaporin water channels, which is the drug’s key innovation.

© 2021 The Uplifting Marketing Management LLC. The Up Agency Ltd

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