top of page



UP worked for MMGY on the rebranding of the Saudi Arabia travel and tourism leader Al Tayyer Group to Seera. 


The rebranding filming project encompased 9 films developed in unison in dual languages.


B2B films communicated not only the rebranding, but also the expertise of the group and the introduction of new products and services, plus an internal staff and stakeholder film to help the whole organisation come together with shared understanding a common vision, passion and pride.

bottom of page