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Pursued By A Bear
UP gave everyone an invitation to meet the elusive Mr Gatsby and a cast of over 80 performers
on board the QE2, in the world’s biggest immersive theatre experience of 2019.
We delivered partnerships with clothing service Mr Draper, Novo Cinemas, Dubai Eye,
Dubai 92 and a slew of promotions amongst online expat communities, plus attendance and
promotion from some of Dubai’s top leisure and lifestyle influencers.
A partnership with Nikon cameras and Grand Stores saw the creation of top quality promotional
visuals from their premium camera club owners aligned to the USPs of 3 newly released lenses.








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