We are the UP agency


We delivered 2 highly successful direct consumer and trade campaigns for RSA
that led to industry leadership for the car insurer across the Middle East and a
48% year on year increase in consumer policy sales and a 38% increase in broker
sales. ‘Easy as Ever’ highlighted the brand’s simplified application and smooth payout
benefits, whilst ‘Make a Great Call’ showed how it was a great decision to protect against
unlikely occurrences. Clever use of technology and media enabled customers to text their
number plate for a quote from a press advert.